How to Give Your Customers More Value at Events

Providing exceptional value at events is essential to creating memorable experiences that resonate with attendees and foster lasting relationships. 

Enhancing the value you offer can set your events apart and leave a lasting impression. 

As a live events PR company, we know all too well the value needed to make your events memorable for attendees.

In this guide, we’ll explore effective ways to deliver unparalleled value to your customers at events, ensuring they leave feeling appreciated, inspired, and eager to return.

Understanding Your Audience

Understanding your audience is the key to creating valuable event experiences. 

Knowing your customers’ needs, preferences, and behaviours allows you to design events that resonate deeply.

This helps foster greater engagement and loyalty which is hugely beneficial for any future events you put on.

9 Ideas to Give Your Customers More Value at Events

1. Customised Welcome Kits

Customised welcome kits can make a lasting first impression and set the tone for the event by providing attendees with thoughtful and useful items. Some of these include:

Personalised Gifts

Include items that reflect the interests or professional needs of your audience, such as tech gadgets for tech enthusiasts, eco-friendly products for sustainability-minded attendees, or high-quality notebooks and pens for business professionals.

Consider offering gifts that are unique to your event’s theme or location, like local delicacies or artisanal crafts.

Informational Materials

Include detailed schedules that highlight key sessions, workshops, and networking events. Tailor these schedules to reflect the sessions most relevant to the attendee’s interests.

Provide easy-to-read maps of your event venue, highlighting important locations such as session rooms, exhibition halls, and amenities.

2. Exclusive Content and Sessions

Provide exclusive content and sessions to make your attendees feel valued and offer them deeper insights and connections.

Organise intimate, hands-on workshops with industry experts for a more personalised learning experience.

These sessions can cover advanced topics or offer insider knowledge.

Host exclusive networking sessions where VIP attendees can meet industry leaders and influencers in a more private and relaxed setting.

3. Interactive and Immersive Experiences

Use augmented reality and virtual reality technology to create immersive demos that allow your attendees to experience your products in a virtual environment.

This can be particularly effective for complex products or those that are difficult to transport.

Offer virtual tours of your facilities, behind-the-scenes looks at your processes, or immersive brand storytelling experiences that engage and captivate the audience.

Set up AR-enabled displays that your attendees can interact with to learn more about your products or services in an engaging way.

Using event gamification can provide a fun talking point that engages audiences at your events.

4. Networking Opportunities

Utilise event apps that offer matchmaking features to connect attendees with similar interests, industries, or business needs. 

These apps can use algorithms to suggest connections based on attendees’ profiles and preferences, facilitating meaningful interactions.

Create groups or forums within the app where your attendees can join discussions on specific topics. This helps in identifying potential connections and initiating conversations before the event.

Organise dedicated time slots for structured networking sessions, where attendees are paired based on their profiles to discuss common interests and potential collaborations.

5. Educational Opportunities

Offer interactive, hands-on workshops that allow your attendees to actively engage with the material. 

This can include practical exercises, group activities, and real-world applications.

Tailor workshop content to address the specific needs and interests of different attendee segments. 

This can include beginner, intermediate, and advanced sessions on various topics.

Provide attendees with additional resources and materials after the workshops to reinforce learning and offer further insights.

6. Personalised Interactions

Offer private consultation sessions where your attendees can meet one-on-one with industry experts or mentors to discuss specific challenges, opportunities, and strategies.

Allow attendees to book consultation slots in advance through the event app, ensuring they have dedicated time with experts.

Ensure that consultations are personalised to the attendee’s needs, with experts reviewing their profiles or business contexts beforehand to provide relevant advice.

Implement chatbots or virtual assistants on event apps and websites to provide instant support and answer common questions. This can include event logistics, session information, and troubleshooting.

7. Sustainability Initiatives

Use sustainable and reusable materials for event signage, badges, and swag bags. Opt for digital tickets and programs to reduce paper waste.

Set up clearly marked recycling stations throughout the event venue to encourage proper disposal of waste. Provide compost bins for organic waste and educate attendees on what can be recycled.

Offer eco-friendly giveaways such as reusable water bottles, bamboo utensils, or seed paper that can be planted. These items not only reduce waste but also promote sustainable living practices among attendees.

Partner with vendors and suppliers who prioritise sustainability, ensuring that food, beverages, and other supplies are sourced responsibly.

8. Engaging Entertainment

Feature local bands, solo artists, or DJs to provide live music entertainment. Choose genres that align with your audience’s tastes to create a lively and enjoyable atmosphere.

 Include stand-up comedy or improv performances to entertain attendees and provide a light-hearted break from formal sessions.

9. Health and Wellness Activities

Offer morning or midday yoga sessions to help attendees relax, stretch, and re-energise. Hire certified instructors and provide mats and accessories.

Provide guided meditation sessions to help attendees manage stress and improve focus. This can be especially beneficial during busy event days.

You could also incorporate fitness activities such as group runs, aerobics, or dance classes. Tailor the intensity and type of activity to suit a range of fitness levels.

Providing Value for Your Event – GALA PR

Delivering exceptional value at events is a powerful way to differentiate your brand and build meaningful connections with your customers. 

By focusing on personalised experiences, engaging content, and innovative interactions, you can ensure that your events not only meet but exceed your attendees’ expectations. 

At Gala PR we specialise in helping deliver innovative PR strategies to live events and some of the discussed ideas can be part of our strategies.
Please contact us for more information on our PR services.