August 23rd, 2023 | Alex

What are the Benefits of Using Influencer Marketing?

How your brand is perceived is vital to its success. With online marketing being multifaceted it’s good to look at ways you can boost your online presence and drive digital awareness. 

Influencer marketing is a great way of doing just that.

As a society, we are becoming increasingly in tune with what is happening online, especially on social media apps.

These attention-grabbing platforms have grown in popularity, with the vast majority of us spending much of our time scrolling. With smart influencer marketing, you can stand out amongst the crowd and get your brand noticed by the right people.

So what are the benefits of influencer marketing to your brand?

Read on and let’s find out.

What is Influencer Marketing?

Influencer marketing is a relatively new term but in reality, we have been using it for a very long time. 

The difference now is that new digital platforms have given rise to more voices, some of which have a large degree of influence.

influencer couple standing by shutter

These ‘influencers’ as they are now known, have built up loyal followings online and are able to sway the decisions of those who consume their content.

Influencer marketing is about tapping into this audience through influencer engagement to promote your brand, event or campaign.

The Importance of Influencer Marketing for Your Business

With influencer marketing you are given access to a niche audience who trust the thoughts and opinions of the influencer(s) you’re working with.

Having an influencer marketing strategy in place gives your business so much more opportunity to engage positively with your audience and make a lasting impact.

When an influencer marketing campaign is successful your business can stand out above the competition and also reach new audiences you may not have been able to before (it’s particularly impactful when trying to reach Gen-Z, for example).

What are the Benefits of Influencer Marketing?

We’ve discussed the importance of influencer marketing and what it is, but now let’s delve into the benefits that it can have for your brand.

influencer using phone

Increased Brand Awareness and Social Proof

As discussed, influencer marketing has the ability to get your brand to a new audience. This helps increase brand awareness and expand your online presence.

The main aim is to ensure that your brand messaging resonates with this new audience, otherwise, you won’t be able to capitalise on your campaign.

Builds Greater Authenticity

Authenticity is a huge asset to have as a business. Having an authentic influencer as part of one of your promotional campaigns could give your credibility a huge boost.

That’s because, in a world where there is so much disingenuous behaviour online, audiences really value authenticity and relevancy. 

Being authentic builds trust and people do business with brands that they trust.

Boosts Sales

It’s important for businesses to make sales, otherwise, they won’t be a business for very long. Having a solid influencer marketing campaign can give your business a much-needed boost in sales.

Influencer marketing campaigns are all about increasing the awareness of your business. The more people that know about your business the better chance you have of converting them to customers.

You can also get super specific with your campaigns.

Imagine you had a live event you wanted to promote…you could hire an influencer to promote it in an attempt to boost your ticket sales. 

Something we have helped many brands achieve.

Targeted and Relevant Reach  

influencer statistics

Linking up with an influencer who operates in the same industry allows you to stay focused with an already engaging audience.

These people are already interested in your niche so there is no need to spend additional capital to take risks and test out strategies.

By using relevant influencers your reach can be super-targeted allowing you to strengthen your place in that market.

Provides Value to Your Community

Your community is a very important part of your business. They help and support you through the good times and bad.

Introducing an influencer into your campaign can give them some new and exciting content to engage with.

When your content is varied it prevents it from going stale, something you don’t want to happen. Even the most loyal supporters can get fed up with the same run of the mill content.

A popular influencer marketing tactic would include letting an influencer take over your brand’s social media for the day.

This prompts the audience to ask questions and stick around to get a sneak peek behind the scenes of your campaign.  

GALA PR – Influencer Marketing Specialists 

The benefit of influencer marketing on your business cannot be underestimated. Influencer marketing campaigns are only increasing in demand. 

It’s for this very reason that your business should definitely be adopting an influencer marketing campaign. 

At GALA PR we specialise in organising and executing effective influencer marketing campaigns for live entertainment events and have been doing so with massive success for some time now. 

We do all the work for you so you can be sure that you’ll get the right influencer to work with your event.

Contact us today if you have a live event and want to get an influencer involved with it.