Press Release

December 20th, 2023 | Alex

2023 GALA PR Review: Innovations & Triumphs in Entertainment PR

2023 is coming to an end, so we thought we would highlight our top five moments of the year, and trust us it was hard to whittle down!

This year has been nothing short of spectacular, filled with major achievements and we’re already missing our festival-filled summer, counting down the days till we return! 

1. Our Kendal Calling Debut

2023 was our first up in the Lake District for a sold out Kendal Calling. 40,000 festival goers gathered in the fields for a weekend of world-class headliners, Nile Rodgers & CHIC, Kasabian, Blossoms and Royal Blood as well as some of the UK’s best loved artists; including Melanie C, Scouting For Girls, Rick Astley, Tim Burgess, KT Tunstall and Happy Mondays.

The weekend was packed full of energy, laughs and unforgettable moments, from Natalie Imbruglia singing her iconic ‘Torn’ with one of her fans, to a newlywed couple who came straight from the aisle to the fields and of course, the whole arena flooded with the ‘Summer of Love’ parade taking us all back to the swinging sixties. 

Discover our top 10 moments from Kendal Calling.

2. Boardmasters: Influencing Beyond Limits

One of our highlights every year has to be Boardmasters festival, and this year we took our campaign to the next level, making waves in the influencer landscape. Through our influencer campaign we reached new heights and shattered previous engagement records, honing in on Cornwall based surf, lifestyle and sustainable influencers who we engaged to join us at the festival, putting out authentic content along the way. 

The content creation didn’t stop there, as our influencers also created content from some of the festival’s biggest partners such as Lidl, Thatchers, Mixtons and Urban Decay. 

Check out our top 10 things to do at Boardmasters 2023.

3. New Client Triumphs!

This year we welcomed Slam Dunk Festival and The Magical Christmas Adventure to our client family. These collaborations not only expanded our footprint but also allowed us to bring our expertise to new and exciting projects. 

Slam Dunk is the UKs biggest independent rock festival, taking place across two days – one in the South and one in the North, giving people easier access across the whole UK to some of the biggest names in pop-punk, rock, metal, alt and more. 

The Magical Christmas Adventure is a 2.5 hour storytelling experience for the whole family, with the chance to meet Father Christmas and for kids to make their own teddy bear and Christmas cookies in the North Pole. It truly is an amazing experience that has to be seen to be believed – the biggest indoor Christmas experience in the UK too! 

4. ASM Global: From Strength to Strength 

Once again ASM Global has remained a cornerstone of our success and a client that is always exciting to work with! 

We have continued to work with the business as it grows globally, expanding into new territories and making tons of notable new hires. Plus, we have the opportunity to work with ASM Global’s portfolio of market-leading venues which includes OVO Arena Wembley, AO Arena Manchester, P&J Live Aberdeen, first direct Arena Leeds, Utilita Arena Newcastle, York Barbican and more! 

What’s more, we have been fortunate enough to attend many events with the ASM team, such as the International Live Music Conference (ILMC) and The Silver Clef Awards. 

5. AO Arena: Introducing The Mezz

AO Arena remains a staple in global live entertainment venues and is currently undergoing a major, transformative redevelopment set to future proof the venue for years to come! 

This year, we proudly unveiled news of The Mezz to the world. The Mezz is set to offer ‘elevated elegance in the heart of the action’ as a Members Only Bar and Restaurant. 

The Mezz promises a stylish dining experience before stepping out to the best seats in the house, guaranteeing the ultimate VIP dining experience from arrival to encore. 

Take your PR to the Next Level in 2024 with GALA PR

If we wanted to list all our accomplishments for the year, we’d be here all day, so this roundup is just a taster! See how we can help you in 2024, check out our services.

We want to say a huge thanks to our incredible team, clients and partners for our success in 2023. 

Thank you for being part of our year, and here’s to 2024!

December 11th, 2023 | Alex

Celebrating the UK Festival Awards 2023

What a night! This week, the curtains closed on another extraordinary year for the festival industry, and what a spectacular finale it was at the UK Festival Awards. We were immersed in an evening of recognition and celebration, honouring the brilliance of our vibrant festival community.

This year’s awards saw the audience’s voice take centre stage, with nine out of twenty-two categories decided by public vote, showcasing the power and passion of festival-goers.

We were thrilled to see some of our incredible clients recognised for their 2023 achievements, resonating through the heart of the industry.

Marketing Campaign of the Year – Kendal Calling:

Amongst strong contenders, Kendal Calling’s marketing campaign echoed far and wide, capturing the imagination of festival-goers and crew alike with the introduction of Flappy Tent! Engaging with ticket-holders through the innovative Flappy-Bird-inspired game, Kendal Calling brilliantly transformed a common post-festival predicament into an engaging and impactful environmental message.

This campaign not only showcased Kendal Calling’s consistent commitment to sustainability, but demonstrated a creative and interactive approach to spreading awareness.

The success of Flappy Tent led to Kendal Calling’s well deserved recognition, securing the Best Marketing Campaign of the Year!

The Lottery Winners’ Favourite Festival Award – Kendal Calling:

Kendal Calling emerged victorious once again, as the festival closest to the hearts of The Lottery Winners!

Having performed on Saturdays’ main stage, The Lottery Winners (who hosted the awards) applauded Kendal Calling’s spirit, opportunities for artists and passion for creating unforgettable moments – a triumph that resonated way beyond the fields.

Brand Activation Award – CSM Live for Lidl:

We’ve been lucky enough to work with our friends at CSM Live who curated an unforgettable brand activation for Lidl. Activating at Tramlines, Boardmasters and Victorious, Lidl was not to be missed.

Bubbles and Bangers, merch canons containing sought after items including much-hyped Lidl’s own bucket hats, and unrivalled views of the main stage from their viewing platform – their win in this category is a testament to creativity, and the ability to craft fun-filled experiences that festival-goers will remember for years to come. 

As the confetti settles, we extend our heartfelt congratulations to our clients and industry friends for their stellar performances, and recognise all who were nominated throughout the categories. 

The awards are a reflection of the passion, dedication, and creativity that define the live events industry, and the teams that work so hard to make sure festival-goers and artists have the best time. 

November 13th, 2023 | Alex

Working With Rock Oyster Festival 2024

GALA PR is thrilled to be working with Rock Oyster on its 2024 PR campaign, providing press and media outreach to ensure that everybody knows about this wonderful festival, which takes place in Dinham House, near Rock in Cornwall. 

Rock Oyster Festival has just revealed its first wave of acts for next summer’s edition, with Sugababes leading the charge on Saturday night, the iconic trio making a triumphant return, set to bring a wave of nostalgia and infectious energy to the festival grounds.

Joining them in the headlining spotlight is London’s own Bombay Bicycle Club, as well as Irish star CMAT, Gentleman’s Dub Club, Billie Marten, A.Skillz and Willie and the Bandits. As if that wasn’t enough, Rock Oyster has assembled a star-studded chef lineup, including Michelin-starred Nathan Outlaw, Tom Brown, Jack Stein, Emily Scott and Thuy Diam Pham, promising a gastronomic adventure for attendees.

Rock Oyster’s commitment to creating a holistic experience is further highlighted by its adventure and well-being programme, family-friendly entertainment, and camping options for those who are seeking the full festival immersion.

Taking place from 25-28 July 2024 tickets and further information can be found at www.rockoysterfestival.co.uk.

November 6th, 2023 | Alex

Welcome to Slam Dunk Festival! 

GALA PR has secured another huge client win!

Firmly cemented as a must-attend on the UK festival circuit, Slam Dunk has been serving up a healthy dose of rock, alt, pop-punk, metal and emo since 2006.

Slam Dunk Festival has grown from a weekly gathering to a multi-stage, double-site greenfield extravaganza and the UK’s biggest independent rock festival. 

Celebrating all things pop-punk, emo, rock, ska, and metal, for any devoted rocker or wannabe mosher, it is a must-attend.

Located across two sprawling sites in Leeds and Hertfordshire, Slam Dunk is in a league of its own – described by NME as “one of the UK’s most exciting young festivals”, Kerrang added “nothing gets us excited for the summer like Slam Dunk festival”.

Over 60+ acts perform on the day with past line ups including Paramore, All Time Low, Panic! At The Disco, Enter Shikari, Jimmy Eat World, Don Broco, Sum 41 and NOFX. 

Last month, over 40 acts were announced for 2024 including You Me At Six, I Prevail, Waterparks, The All American Rejects, Asking Alexandria, Funeral For A Friend, Pale Waves and more.

GALA will work with Slam Dunk Festival on a multi-channel 360 campaign, engaging media from regional press, national music reviewers and features writers, TV and radio, music media and more, as well as maximising relationships with tastemakers and providing a unique influencer strategy to reach the next-gen of festival-goers and music-lovers.

We’re excited to grow an exciting relationship with Slam Dunk, creating authentic, relevant and exciting PR.

It’s a celebration of the best of the best, and a testament to the power of music to unite first-time-festival-goers, to the seasoned pro! 

October 11th, 2023 | Alex

How Boardmasters Is Empowering Young People Attending Their First Festival

In a festival-industry-first, Boardmasters festival took a bold step towards addressing vital issues surrounding consent, harnessing the power of education in partnership with The Schools Consent Project. 

Boardmasters festival is Cornwall’s own surf and music festival taking place every year across two beautiful sites in Newquay. With a young audience, the festival recognised a need to equip today’s young people with an insight and understanding of consent and what that means in the real world.

The partnership with The Schools Consent Project is funded by The Boardmasters Foundation and provides the opportunity for Cornwall’s young people to participate in a series of classroom-based workshops to tackle topics such as relationships, bystander intervention, alcohol consumption, and consent, equipping young people with the information they need before arriving on site. 

In a major step in the industry, the partnership is paving the way for more positive conversations. With our client at Boardmasters, we launched a PR campaign to showcase the importance of the initiative, garnering local press coverage on BBC South West, trade coverage including Access All Areas and Festival Insights, as well as a huge win when BBC News tweeted the online article garnering hundreds of thousands of views.

Recognising that the conversation should extend to parents and guardians, Boardmasters enlisted the help of It Happens Education to facilitate a series of webinars for parents and guardians to build their knowledge and increase their confidence when exploring these topics with the young people in their lives.

Boardmasters exemplifies its dedication to fostering positive change in live events, creating enjoyable environments and promoting a culture of respect and understanding among the festival’s young attendees. We’re incredibly proud to work with Boardmasters and are all excited to be a part of the journey as this initiative develops.