December 11th, 2023 | Alex
Celebrating the UK Festival Awards 2023
What a night! This week, the curtains closed on another extraordinary year for the festival industry, and what a spectacular finale it was at the UK Festival Awards. We were immersed in an evening of recognition and celebration, honouring the brilliance of our vibrant festival community.
This year’s awards saw the audience’s voice take centre stage, with nine out of twenty-two categories decided by public vote, showcasing the power and passion of festival-goers.
We were thrilled to see some of our incredible clients recognised for their 2023 achievements, resonating through the heart of the industry.
Marketing Campaign of the Year – Kendal Calling:
Amongst strong contenders, Kendal Calling’s marketing campaign echoed far and wide, capturing the imagination of festival-goers and crew alike with the introduction of Flappy Tent! Engaging with ticket-holders through the innovative Flappy-Bird-inspired game, Kendal Calling brilliantly transformed a common post-festival predicament into an engaging and impactful environmental message.
This campaign not only showcased Kendal Calling’s consistent commitment to sustainability, but demonstrated a creative and interactive approach to spreading awareness.
The success of Flappy Tent led to Kendal Calling’s well deserved recognition, securing the Best Marketing Campaign of the Year!
The Lottery Winners’ Favourite Festival Award – Kendal Calling:
Kendal Calling emerged victorious once again, as the festival closest to the hearts of The Lottery Winners!
Having performed on Saturdays’ main stage, The Lottery Winners (who hosted the awards) applauded Kendal Calling’s spirit, opportunities for artists and passion for creating unforgettable moments – a triumph that resonated way beyond the fields.
Brand Activation Award – CSM Live for Lidl:
We’ve been lucky enough to work with our friends at CSM Live who curated an unforgettable brand activation for Lidl. Activating at Tramlines, Boardmasters and Victorious, Lidl was not to be missed.
Bubbles and Bangers, merch canons containing sought after items including much-hyped Lidl’s own bucket hats, and unrivalled views of the main stage from their viewing platform – their win in this category is a testament to creativity, and the ability to craft fun-filled experiences that festival-goers will remember for years to come.
As the confetti settles, we extend our heartfelt congratulations to our clients and industry friends for their stellar performances, and recognise all who were nominated throughout the categories.
The awards are a reflection of the passion, dedication, and creativity that define the live events industry, and the teams that work so hard to make sure festival-goers and artists have the best time.