Leveraging Corporate Social Media: Strategies for Enhanced Engagement

Some business owners can get confused when it comes to social media for their business.

They start implementing strategies they believe apply to their business but instead are more tailored to individual accounts.

Then they get disheartened when they don’t get the desired results.

Social media is an excellent tool for your business…as long as it is used in the correct manner. 

We deliver PR strategies for the live events industry and we’ve helped businesses plan, implement and execute corporate social media campaigns.

In this article, we’ll go over 6 corporate social media strategies that you can start implementing for your business.

Let’s get into it. 

Social Media Strategies for Your Business 

There are certain strategies that you need to implement for your business to have an effective social media presence. Here are our top 6:

1. Choosing the Right Platforms

There are many choices out there when it comes to social media platforms.

With hundreds of platforms to sign up to it can be confusing when choosing which platform to put your time and energy into.  

Each platform caters to a different audience and has unique features, making it essential to align your business goals and target audience with the platform that best fits your needs. 

Different social media platforms attract distinct demographics and user behaviours. 

For example, LinkedIn is widely used for professional networking, while Instagram may be more suitable for visual and lifestyle content.

By choosing the platform aligned with your target audience, you can more effectively reach and engage potential customers.

The content your business posts will play a role in the platform you choose also.

Each platform supports various types of content, such as text, images, videos and live streaming. 

Understanding the type of content that resonates with your audience is crucial for creating engaging and shareable material. 

2. Keep an Eye on Competitors 

Keeping an eye on your competitors’ activities on social media is crucial. 

Comparing your social media performance against that of your competitors allows you to benchmark your success. 

By observing your competitors, you can identify trends, emerging strategies and best practices in your industry. 

Monitoring how your competitors engage with their audience can help you understand what resonates with your shared target audience. 

This insight can inform your content strategy, helping you create more relevant and compelling content.

Studying your competitors’ social media presence may reveal areas where they are strong and where they may be falling short. 

Identifying gaps in their strategy presents opportunities for you to differentiate your brand and fill unmet needs in the market.

Social media trends and platform algorithms evolve, and your competitors are likely to adapt to these changes. 

By monitoring their activities, you can stay informed about shifts in your industry and adjust your strategy accordingly.

Regularly monitoring your competitors on social media is not about copying their strategies but rather about staying informed and learning from their successes and mistakes.

It allows you to adapt to changes, refine your approach, and maintain a competitive edge in the dynamic landscape of social media.

3. Highlight your Employees

Highlighting your employees on social media not only humanises your brand but also creates a positive and engaging online presence. 

Introducing the faces behind your brand helps create a human connection with your audience. 

People relate more to individuals than to faceless corporations. 

Sharing employee stories, achievements, and day-to-day activities adds a personal touch to your brand.

Employee-centric content contributes to the authenticity of your brand. 

It highlights that your company is not just about products or services but is made up of real people with unique personalities and talents. 

Sharing content related to your employees’ work environment, team activities, and company events provides a glimpse into your company culture. 

This transparency can be attractive to potential employees and clients who are interested in working with organisations that align with their values.

Employee-centric content often receives higher engagement on social media which gives your profile more:

• Impressions.
• Likes.
• Shares.
• Comments.

It’s simple.

People enjoy connecting with the individuals behind the brand. 

4. Establishing a Consistent Brand Presence

Branding is extremely important for any business.

Social media can help change perceptions of your brand. 

This is why you need to have a consistent approach to your social media.

If you post on one platform and then post something the complete opposite on another you’ll be sending out mixed signals to your audience.

When you get consistent with your branding you’re telling your audience that you know exactly what your business is about and who you can help.

People identify positive emotions with this consistency.

Their perceptions will be uniform across the board.

Some businesses don’t give this a second thought, they tend to focus on themselves and not put their audience first.

It’s not an overnight task.

A consistent brand presence across social media platforms can take years to perfect. But making small steps today can have huge benefits for the near future.

For more branding information please read our blog on what event branding is.

5. Creating Engaging Content

Content is like digital currency.

It is used and shared all over the world daily.

Content can help your business:

• Get more customers.
• Keep current customers.
• Show your authority within your market.
• And much more!

Thanks to the variety of social platforms available in today’s world your business has many avenues to explore when it comes to trying to dominate a content space.

You won’t succeed on these platforms with subpar content that isn’t engaging and is irrelevant to your audience.

Creating the wrong type of content can be detrimental to your business so you must pay close attention to your content strategy.

Here are a few tips that you should be aware of when creating engaging content for your business social media strategy:

• Understand your target audience’s interests, preferences, and pain points.
• Define the purpose of your content. Whether it’s to educate, entertain, or inspire, clarity in objectives helps in crafting focused content.
• Provide information that your audience finds useful, educational, or entertaining.
• Narratives are powerful tools for engagement so tell stories that resonate with your audience, featuring relatable characters or situations.
• Incorporate high-quality images, infographics, videos, and other visuals to enhance the appeal of your content.
• Ensure your content aligns with your brand values and messaging.
• Encourage your audience to create and share content related to your products or services.

6. Case Studies

Case studies showcase your expertise by highlighting real-world examples of how your products or services have solved specific problems for clients. 

This helps establish your business as a knowledgeable and trustworthy authority in your industry.

When potential customers see successful outcomes in the form of case studies, it builds credibility for your business. 

They are more likely to trust your capabilities and feel confident in choosing your products or services.

Case studies demonstrate that others have had positive experiences with your business, reinforcing the idea that your offerings are valuable and reliable.

By presenting measurable results and outcomes achieved for clients, case studies provide concrete evidence of the value your business delivers. 

This helps potential customers understand the impact of choosing your solutions.

You’ll be able to set your business apart from competitors with excellent case studies. 

They showcase unique approaches, success stories, and the specific benefits clients have gained, helping to differentiate your offerings in a crowded marketplace.

When sharing case studies on social media, make sure to present them in a visually appealing and easily digestible format. 

Make sure your case studies include: 

• Key takeaways. 
• Visuals.
• Client testimonials. 

Successful Corporate Social Media Strategies – Gala PR

Approaching your business social media with these 6 strategies in mind will be a sure way for you to make your business stand out in such a crowded space.

These strategies are tried and tested ways of delivering results for businesses.

We’re a PR company that specifically helps live events get more exposure and attention. 

We’ve used social media, including influencer marketing, as a tool for our PR campaigns to help us drive results and deliver positive engagement for our corporate clients.

Our effective PR strategies have worked with some of the biggest live event brands in the UK. 
If you would like to know how we can embed these strategies into your business so you can gain maximum exposure for your brand then contact us today.