Case Study: Boardmasters

Boardmasters is Cornwall’s own surf and music festival and one of the UK’s most exciting and picture-perfect live music events.

This year the festival was headlined by Lorde, Liam Gallager and Florence + The Machine. We supported music media partner, CLUNK, ensuring a continuous stream of artist interviews, photo opportunities and more.

We even hosted a birthday party for The Lottery Winners’ Thom in the press area, which received coverage from CLUNK and Cornwall Live, and was even shared on the band’s social media.

Choosing the Right PR Approach at Boardmasters

Our approach to Boardmasters’ PR is as dynamic as the festival itself – each year we add new conversation points to the campaigns, from music, surfing (as it heads to the Tokyo Olympics), sustainability, wellness, travel – even education and harm reduction.

On-site, our approach guarantees that the festival stays in the spotlight: keeping our ears to the ground, maximising in-the-moment opportunities, and making sure these generate exceptional coverage.

Expanding PR with Influencers

Through existing knowledge and research, we built a cohort of influencers who supported the festival in the run-up to live – boosting ticket sales (we saw another sell-out this summer!), ensuring plenty of talkability as they shared their festival outfits, what they were most looking forward to and more.

On-site, content continued to pour in as our influencers soaked up everything that Boardmasters had to offer. This generated hundreds of posts across multiple platforms. One amazing influencer even got her pencils and pad out and created beautiful sketches from all over the festival site!

The Results

Our journey with Boardmasters is marked by a dedication to spotlighting what makes this festival extraordinary year after year. With over 53,000 in attendance, we made sure to highlight all the best bits from the 2023 festival as it was happening.

And with that in mind, we can’t wait to see what next year has in store!