GALA PR secured an exciting new client in 2022 – one of the UK’s most beloved festivals in the heart of the Lake District, Kendal Calling. Headlined by Kasabian, Royal Blood, Blossoms and Nile Rodgers & CHIC, along with Melanie C, Rick Astley and loads more, we couldn’t wait to get started.
How We Helped Kendal Calling
We shouted about Kendal’s industry-leading sustainability initiatives – setting up press opportunities for the ‘Leave Nothing But Memories’ campaign, and garnered masses of attention for the launch of the ‘Flappy Bird: Take Your Tent Home’ game, reaching consumer and trade press.
Amongst a stream of positive news was a dedicated influencer campaign which played a pivotal role in getting attendees excited about the festival’s ‘Summer of Love’ theme.
Photo Credit: George Harrison
Our content creators brought this to life with flares, funky sunglasses, flower power and more, striking a chord with attendees who turned up on site in their swinging sixties best!
Collaborating with Kendal’s social media team led to a series of unforgettable moments that catapulted the festival into the viral stratosphere, further propelled by our on-the-ground PR efforts.
From a glorious fan duet with Natalie Imbruglia, to the married couple who headed straight from the altar to the Fields, these moments captured hearts of attendees and followers, ensuring Kendal Calling was front and centre of festival news.
Our campaign broke new ground, captivating regional and national press, while exploring new ways of reaching untapped audiences through the power of content creators.
Together with the Kendal team, we ensured a sell-out success for the 17th consecutive year.
Now, Kendal Calling is poised for an extraordinary 2024, smashing previous on-sale records which puts the festival on strong footing before the line-up has even been announced!
September 19th, 2023 | Alex
Case Study: The Doctor Will Hear You Now
In 2022, GALA PR embarked on an incredible journey with the esteemed Dr. Zoe Williams, for “The Doctor Will Hear You Now”, in collaboration with BUPA.
What was Expected?
The campaign needed captivate regional and national audiences, breaking ground and engaging with listeners, exploring medical conditions and discussing our celebrity guests’ lived experiences.
What was GALA PR’s Approach?
Through GALA PR’s network and connections, we were able to curate and book a sensational and diverse line-up of high-profile celebrities, who delved deep into the stories of their lived experiences, describing the impact of their medical histories, and providing some invaluable tips for listeners.
Working with BUPA, we curated a programme of topics, including Menopause, Endometriosis, Neurodiversity, and more, all delivered through interviews and discussions. Through this, we successfully achieved the goal of facilitating diverse and enlightening conversations on health issues.
GALA PR’s strategy included key announcements at various stages, with tailored pitches and episodic press releases which were delivered to media outlets throughout the series, pitching Dr. Zoe for interviews, and reaching trade and consumer press.
16.2K Total Listens, with an audience primarily aged between 35-59 (71%) and a majority of female listeners (88%).
The result was a compelling representation of perspectives and experiences.
Our approach demonstrated an immense potential for partnerships with GALA PR and the podcast industry; providing engaging content, impressive stats and delivering a successful PR campaign, showcasing and highlighting the impact of this collaboration.
Boardmasters is Cornwall’s own surf and music festival and one of the UK’s most exciting and picture-perfect live music events.
This year the festival was headlined by Lorde, Liam Gallager and Florence + The Machine. We supported music media partner, CLUNK, ensuring a continuous stream of artist interviews, photo opportunities and more.
We even hosted a birthday party for The Lottery Winners’ Thom in the press area, which received coverage from CLUNK and Cornwall Live, and was even shared on the band’s social media.
Choosing the Right PR Approach at Boardmasters
Our approach to Boardmasters’ PR is as dynamic as the festival itself – each year we add new conversation points to the campaigns, from music, surfing (as it heads to the Tokyo Olympics), sustainability, wellness, travel – even education and harm reduction.
On-site, our approach guarantees that the festival stays in the spotlight: keeping our ears to the ground, maximising in-the-moment opportunities, and making sure these generate exceptional coverage.
Expanding PR with Influencers
Through existing knowledge and research, we built a cohort of influencers who supported the festival in the run-up to live – boosting ticket sales (we saw another sell-out this summer!), ensuring plenty of talkability as they shared their festival outfits, what they were most looking forward to and more.
On-site, content continued to pour in as our influencers soaked up everything that Boardmasters had to offer. This generated hundreds of posts across multiple platforms. One amazing influencer even got her pencils and pad out and created beautiful sketches from all over the festival site!
Our journey with Boardmasters is marked by a dedication to spotlighting what makes this festival extraordinary year after year. With over 53,000 in attendance, we made sure to highlight all the best bits from the 2023 festival as it was happening.
And with that in mind, we can’t wait to see what next year has in store!
August 29th, 2023 | Alex
Kendal Calling Raises over £55,000 for Charity at this Year’s Festival
Kendal Calling and its attendees together raised a record amount for local charities and organisations including Hospice At Home, North West Air Ambulance, Alder Hey Children’s Charity, Guide Dogs For The Blind, Tim Burgess’ Help Us Help Bands amongst other deserving causes.
Kendal Calling is delighted to reveal today that this summer’s festival has raised a whopping £55,735 for local charities, organisations and other deserving causes. Funds were raised just last month at Kendal Calling through donations, merchandise sales, guest list donations, on site activations and more, thanks to the continued, truly impactful generosity and support of Kendal Calling’s attendees.
Those benefitting from the funds include Hospice At Home whose bright yellow sunflowers could be seen across the site as festivalgoers bought them in support of the charity, adorning them proudly all weekend, North West Air Ambulance who operated an on-site post office selling postcards that were sent out the same day, and Eden Animal Rescue who fundraised and raised awareness of their brilliant cause on site, while guestlist donations were raised in support of Alder Hey Children’s Charity and Guide Dogs For The Blind, James’ Place, Penrith Lion, Growing Well and Askham Outdoor Swimming.
Cara Varty from the Hospice at Home fundraising team said, “Our Sunflower volunteers had a wonderful time in the fields this year, raising funds and hearing personal accounts from festival goers of how Hospice at Home had cared for, or are caring for a loved one. It was a very humbling and memorable experience, as we had a record breaking year raising over £19,000. The fields were a mass of sunflowers, we can’t thank our supporters, or Kendal Calling enough!”
What’s more, the money raised through coffee sales at Tim Burgess’ on-site venue Tim Peaks Diner has gone towards Help Us Help Bands. This is a brand-new fund set up by both Kendal Calling and Tim Burgess, inspired by the ethos of Tim Peaks Diner’s support for new artists. The fund will donate money to up and coming bands to allow them to record new music, purchase merchandise and much more. The first donations from this fund have gone to help English Teachers get back on the road after having their equipment stolen and to The Maddocks who played Kendal Calling this year to invest in merchandise.
Andy Smith, founder of Kendal Calling said,“We’re happy to announce that Kendal Calling 2023 collected a record sum of over £55,000 for various worthy causes. This will support national and regional charities such as Guide Dogs for the Blind, James’ Place, and Alder Hey Children’s Hospital. In addition, we will be directing funds to local initiatives like schools, sports, and carnival groups in the region. We would like to say a huge thank you to everyone who came to the 2023 festival and to all the incredible volunteers whose support and time makes these donations possible.”
Since its inception, Kendal Calling has raised over £250,000 for an array of worthy causes. Kendal Calling is proud to support these charities and organisations, donating funds to ensure their vital work can continue. This includes the advanced pre-hospital care North West Air Ambulance Charity provide to critically ill and injured patients across the North West, through to Alder Hey Children’s Charity incredible support for young people in need. The festival has also provided funds for many community projects within Cumbria such as Askham’s swimming pool, a children’s playground in Penrith and Brough FC – a local upstart football club.
Just last month, over four days, forty thousand festival goers gathered in the fields for another unforgettable Kendal Calling with a mega line-up featuring everything from world-class headliners, Nile Rodgers & CHIC, Kasabian, Blossoms (joined on stage by Rick Astley who played percussion during ‘Charlemagne’) and Royal Blood taking the main stage by storm. In its biggest edition yet, the festival rose up to become the county’s third largest town filled with otherworldly entertainment and escapism designed to intrigue, surprise and entertain all ages. Selling out for the 17th consecutive year, Kendal Calling returned home to its sprawling site at Lowther Deer Park, nestled in the heart of the Lake District for the ultimate festival gathering with the finest festival community.
Kendal Calling festival will be back next year, from 1 – 4 August 2024. Tickets are selling fast and are available now at kendalcalling.co.uk.