September 20th, 2023 | Alex
Case Study: Kendal Calling
GALA PR secured an exciting new client in 2022 – one of the UK’s most beloved festivals in the heart of the Lake District, Kendal Calling. Headlined by Kasabian, Royal Blood, Blossoms and Nile Rodgers & CHIC, along with Melanie C, Rick Astley and loads more, we couldn’t wait to get started.
How We Helped Kendal Calling
We shouted about Kendal’s industry-leading sustainability initiatives – setting up press opportunities for the ‘Leave Nothing But Memories’ campaign, and garnered masses of attention for the launch of the ‘Flappy Bird: Take Your Tent Home’ game, reaching consumer and trade press.
Amongst a stream of positive news was a dedicated influencer campaign which played a pivotal role in getting attendees excited about the festival’s ‘Summer of Love’ theme.
Photo Credit: George Harrison
Our content creators brought this to life with flares, funky sunglasses, flower power and more, striking a chord with attendees who turned up on site in their swinging sixties best!
Collaborating with Kendal’s social media team led to a series of unforgettable moments that catapulted the festival into the viral stratosphere, further propelled by our on-the-ground PR efforts.
From a glorious fan duet with Natalie Imbruglia, to the married couple who headed straight from the altar to the Fields, these moments captured hearts of attendees and followers, ensuring Kendal Calling was front and centre of festival news.
Our campaign broke new ground, captivating regional and national press, while exploring new ways of reaching untapped audiences through the power of content creators.
Together with the Kendal team, we ensured a sell-out success for the 17th consecutive year.
Now, Kendal Calling is poised for an extraordinary 2024, smashing previous on-sale records which puts the festival on strong footing before the line-up has even been announced!